More about »Exhibition poster: »Nike: Form Follows Motion««
Nike is by far the largest sports brand and has shaped our everyday culture in recent decades - whether with the legendary Swoosh logo from 1971, the groundbreaking Air technology from the 1980s, the influence on pop culture and fashion or collaborations with well-known designers. For the exhibition of the same name, Nike has opened up its design archive on a larger scale for the first time. This provides a unique insight into the design process based on prototypes, experiments, drawings, material samples and other documents that have often never been published before.
