Privacy Policy



Who we are

Personal data which you send to us via a Vitra website will be collected, saved, used and processed by Vitra AG, Klünenfeldstrasse 22, 4127 Birsfelden, Basel-Landschaft, Switzerland.


Personal data: a matter of trust

We see our present and future customers as our partners. This partnership also shows in the way we handle your personal data. We only collect the data which we need to improve our offerings or for fulfilling your order. This privacy statement will show you which details we collect, how we make use of them, and how you can view, change and delete them.


Use of the data

We use personal data for processing orders, for delivering the goods, to inform you about our products and offers, to improve our products, means of communication and internal processes, and to protect ourselves against the misuse of our website. To make sure we can contact you quicker and easier than by post, please give us your e-mail address. We will only save the data which are relevant and necessary for the purposes described above. Also, we will delete data which we no longer need.

This website uses Google Analytics, a web analytics service provided by Google, Inc. (“Google”). 
Google Analytics uses “cookies”, which are text files placed on your computer, to help the website analyze how users use the site. The information generated by the cookie about your use of the website (including your IP address) will be transmitted to and stored by Google on servers in the United States. 
In case of activation of the IP anonymization, Google will truncate/anonymize the last octet of the IP address for Member States of the European Union as well as for other parties to the Agreement on the European Economic Area. 
Only in exceptional cases, the full IP address is sent to and shortened by Google servers in the USA. 
On behalf of the website provider Google will use this information for the purpose of evaluating your use of the website, compiling reports on website activity for website operators and providing other services relating to website activity and internet usage to the website provider. 
Google will not associate your IP address with any other data held by Google. 
You may refuse the use of cookies by selecting the appropriate settings on your browser. However, please note that if you do this, you may not be able to use the full functionality of this website. 
Furthermore you can prevent Google’s collection and use of data (cookies and IP address) by downloading and installing the browser plug-in available under

You can refuse the use of Google Analytics by clicking on the following link. An opt-out cookie will be set on the computer, which prevents the future collection of your data when visiting this website:
<a href=”javascript:gaOptout()”>Disable Google Analytics</a>

Further information concerning the terms and conditions of use and data privacy can be found at or at 
Please note that on this website, Google Analytics code is supplemented by “gat._anonymizeIp();” to ensure an anonymized collection of IP addresses (so called IP-masking).


Messages to third parties

If necessary for the proper use of the data, we disclose your personal data to other companies within the Vitra Group. Occasionally, we need to involve third parties such as authorised dealers or forwarders to provide better service for you. Finally, we may also have to rely on the services of third parties to manage and update the data. If we need to transmit data to third parties, we make sure that they are bound to observe the secrecy and confidentiality of the data in order to prevent data misuse. Vitra will never disclose your data to commercial address agencies or dealers.


Data transmission abroad

As a globally operating company, Vitra must be able to transmit your data to other countries, for instance when the central server on which the data are saved is located in a third country. If your data are transmitted to a third country, Vitra will do everything in its powers to avoid any disadvantages for you. The data will only be transmitted to countries which guarantee adequate data protection and privacy. The data may also be transmitted to countries which are not member states of the European Union.


"Cookies" for customer profiling

Cookies are small text files which may be placed on your computer after visiting a Vitra website. They save anonymised information which you have previously sent to us. Vitra uses cookies to find out what you like best and for matching our offers with your individual needs and requirements. Your browser has internet options for blocking cookies.


Rights of information and revocation

If you send personal data to Vitra, you may at any time request to be informed about the data saved and the use of the data. You can update, change or delete these data. Simply give us a call, write us a letter or send us an e-mail, showing your personal identity. You may at any time and for the future revoke your consent to the use of your data – by post, telephone or e-mail. Our contact details for all issues in connection with data protection and privacy are:

Simon Brandmeier
Kirschmatt 37
D-79576 Weil am Rhein
Telephone: +49 (7621) 799 411